Unit L18-01, Level 18, ICD Brookfield Place,
Dubai International Financial Centre, Dubai, UAE.

Who We Are

Established by Elie Khouri in 2017, Vivium Holding is a progressive single family office focusing on alternative investing as a source of purposeful value creation.

Our global connections and diverse interests allow us to spot potential across a wide spectrum of traditional and alternative investments such as real estate, technology, and art & design.

We only embrace opportunities that dare to be different and constantly challenge the status quo.


Vivium, The Inspiration

Vivium was born from an appreciation of life, an ambition to create value, and a desire to make a lasting positive impact.

Our Name

Vivium was inspired by the Latin word ‘ad vivum’ which means desiring to depict the true likeness of life driven by a need to be diligent, precise and authentic.

Our Identity

Our brand colour is a specific shade of blue which was first mixed by the influential artist, Yves Klein (1928-1962) who believed it to be the only colour “beyond dimensions”.


What We Stand For

  • Entrepreneurship

    We support and build businesses from the ground up. To succeed, we take measured risk and use our network and expertise to foster growth and business success.

  • Agility

    Today’s fast-moving world dictates that one should remain open and agile as required. We are not afraid to adapt and pivot when required.

  • Curiosity

    We surround ourselves with the most creative minds. We believe in being hungry, constantly learning, adapting, and improving.

  • Humility

    Humility for us is about being selfless; having the ability to listen, being open to ideas and celebrating success is key.

  • Craftsmanship

    We believe in working with wonderful people to connect, curate and craft beautiful things.

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    Investment Themes

    We’re well diversified across a range of asset classes, including private and public equity, venture capital, real estate and other alternative investments. Everything we invest in is led by a love of craftsmanship and curiosity.

    1. Luxury Residential & Hospitality

    We have a keen interest in investing in luxury, design-led residential and hospitality properties. We’re active in the sectors of development, ownership, hospitality, and advisory across the GCC and in key European markets, such as the UK, Greece, and Portugal.

    Below are some of our investments.
      Below are some of our investments.
      2. Technology

      With a solid range of interests in tech and start-ups, our core investments are focussed on sectors that dovetail with the rest of our portfolio, including emerging opportunities in FinTech, PropTech and ArtTech.

      Below are some of our investments.
        Below are some of our investments.
        3. Passion Investments

        This theme is a direct reflection of our founder’s passion and patronage of the arts. This is complemented by an investment portfolio in fine wines and luxury watches, as well as partnerships with leading European premium furniture and design brands.

        Below are some of our investments.
          Below are some of our investments.

          Our Team

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            Elie Khouri
            CEO
            Elie Khouri
            CEO

            As CEO of Vivium Holding, Elie uses his expertise in building businesses and his appreciation of craft to create value for Vivium’s portfolio of investments. Credible, curious and commercially-astute, he has a profound commitment to real estate, art and craftsmanship, and has invested, inspired and supported entrepreneurs and startups for over a decade.

            Elie Khouri is a veteran marketeer on the global scene, and is currently the Chairman of Omnicom Media Group MENA, the media services division of leading global marketing communications company Omnicom Group. He has received several prestigious awards and honours and is considered an influential leader in the global media industry.

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            Omar Salameh, CFA
            Managing Director
            Omar Salameh, CFA
            Managing Director

            Omar is an investment professional with over 15 years of experience in the alternative investments space.

            As a civil engineer, Omar started his career in the construction industry and then launched his investments track working for the largest Canadian corporate pension fund. His work initially focused on real estate investments, then evolved to lead the infrastructure direct/co-investments initiative. Following his 10 years in Montreal, Omar shifted his focus to tech and developed the Beirut office for a Paris-based VC-backed Fintech.

            Omar’s focus is on driving forward the evolution of Vivium Holding and using his expertise to enable business success.

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            Soulaf Najjar
            Head of Marketing
            Soulaf Najjar
            Head of Marketing
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            CA Manish Shah
            Finance Director
            CA Manish Shah
            Finance Director
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            Hady Gabriel
            Senior Analyst
            Hady Gabriel
            Senior Analyst
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            Mido Khatib
            Investment Analyst
            Mido Khatib
            Investment Analyst
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            Joseph Zarka
            Analyst
            Joseph Zarka
            Analyst
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            Jitesh Save
            Accountant
            Jitesh Save
            Accountant
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            Barbara McCullen
            Assistant to the CEO
            Barbara McCullen
            Assistant to the CEO
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            Melissa Hogg
            Office/HR Manager
            Melissa Hogg
            Office/HR Manager
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            Michelle Mannas
            Operations Manager
            Michelle Mannas
            Operations Manager

            Contact Us

            Let us know how we can reach you and we’ll respond as soon as possible.