Vivium created Luura for those who move through the world with curiosity and intention. Introduced in 2025, Luura is a new expression of Mediterranean hospitality. Rooted in culture, defined by authenticity, and designed to inspire. Conceived for travellers who value connection, it redefines what it means to travel well through spaces with presence and purpose. Guided by curiosity, every detail carries intention, creating experiences that stay with you long after you leave.